Launching or scaling a private label lash brand in the US requires the right manufacturing partner. The supplier you choose determines your product quality, minimum order commitment, packaging options, and how fast you can get product in your customers’ hands. This guide covers the 10 best private label lash suppliers available to US-based brands in 2026, from domestic US companies to factory-direct Vietnam manufacturers that offer the lowest MOQs in the market.
Quick Comparison: Best Private Label Lash Suppliers USA
| Supplier | Location | Private Label MOQ | Fiber | Best For |
|---|---|---|---|---|
| Babe Eyelash | Vietnam (ships to US) | From 100 units/design | Korean PBT | Lowest MOQ, full custom packaging |
| PLA (Paris Lash Academy) | Reno, NV (mfg. in Vietnam) | On application | Premium | White and private label partnership program |
| NovaLash | Houston, TX | On application | Premium | FDA-registered adhesives, medical-grade |
| Lash Affair | Scottsdale, AZ | VIP 30-50% off program | Premium | Luxury branding, educator-backed |
| Giovanni Lashes | Brooklyn, NY | Contact direct | Varies | Local NYC OEM, strip and cluster lashes |
| RY Lashes | China (ships to US) | Low MOQ | Varies | OEM strip lashes, FDA/MSDS certified |
| Lash God | Toronto, CA (ships to US) | Contact direct | Premium | North American private label |
| Borboleta | US | Contact direct | Premium | Educator-grade wholesale and branding |
| Sugarlash Pro | Canada (ships to US) | Contact direct | Premium | Education-backed brand development |
| LashBox LA | Torrance, CA | Wholesale program | Premium | Mega volume, LA-based brand community |
10 Best Private Label Lash Suppliers in the USA
1. Babe Eyelash — Best for Low MOQ and Full Custom Packaging
Babe Eyelash is a factory-direct lash extension manufacturer in Hanoi, Vietnam, offering private label services direct to US-based brands with the lowest minimum order quantities available in the market. Where most factory-direct private label programs require 500 to 1,000 units per design to get started, Babe Eyelash offers custom branding from just 100 units per design, making it genuinely accessible for independent lash brands, solo lash techs launching their own line, and growing salons that want to test the market before scaling.
Every private label order uses premium Korean PBT fiber across the full product range. Custom options include tray design, logo placement, packaging color and material, and insert cards. Production takes 15 to 25 days, followed by express delivery to the US in 3 to 5 business days via DHL or FedEx.
- Private label MOQ: from 100 units per design
- Fiber: premium Korean PBT exclusively
- Custom options: tray design, logo, packaging, insert cards
- Production time: 15 to 25 days
- Express delivery to US: 3 to 5 business days
- Shipping support available on qualifying orders
- Orders under $800 USD enter the US duty-free
- Factory video tours available on request
View Babe Eyelash private label program details and request a quote. Response within 24 hours.
2. PLA (Paris Lash Academy) — Reno, Nevada
PLA, now operating as Paris Lash Academy, is a US-based lash education and supply company headquartered in Reno, Nevada, with its own manufacturing operation in Vietnam. Their private and white label partner program gives US brands access to a dedicated business development team, and their manufacturing infrastructure allows full customization from lash trays to adhesives. PLA’s positioning bridges US-based brand support with Vietnam factory quality.
- Headquarters: Reno, Nevada
- Manufacturing: Own factory in Vietnam
- Website: plapro.com
- Private label: Apply through their partner program page
- Best for: US brands wanting Vietnam factory quality with domestic business development support
- Customization: Lash trays, adhesives, full product line
3. NovaLash — Houston, Texas
NovaLash is a globally recognized Houston-based lash brand known primarily for their medical-grade, FDA-registered adhesives. Their private label program is built around their adhesive line and premium lash tray range, giving US brands access to the clinical credibility of FDA-registered formulations as part of their branded product offering. For brands targeting the high-end salon or medical spa market, NovaLash’s adhesive credentials are a genuine differentiator.
- Location: Houston, Texas
- Website: novalash.com
- Known for: FDA-registered, medical-grade adhesives
- Product range: Classic, hybrid, and volume trays
- Best for: High-end salons and medical spa-adjacent brands wanting clinical adhesive credentials
4. Lash Affair — Scottsdale, Arizona
Lash Affair is a luxury lash brand founded in 2014 in Scottsdale, Arizona, by certified lash artist Jenelle Paris. Known for their premium extensions and highly regarded educator network, they serve over 10,000 lash professionals worldwide. Their VIP wholesale program offers 30 to 50% off for qualifying professionals, making it one of the more accessible US domestic private label and wholesale programs for established lash businesses.
- Location: Scottsdale, Arizona
- Email: [email protected]
- Website: lashaffair.com
- B2B portal: account.lashaffair.com
- Instagram: @lashaffairbyjp
- Facebook: lashaffairbyjp
- TikTok: @lashaffairinc
- VIP program: 30 to 50% off for qualified professionals
- Best for: Luxury brand positioning, educator-backed product line
5. Giovanni Lashes — Brooklyn, New York
Giovanni Lashes is a Brooklyn-based manufacturer and wholesale distributor offering OEM and private-label packaging services for US brands. One of the few domestic US manufacturers offering local private label, they supply bulk mink lashes, 3D lashes, and DIY lash clusters with custom packaging options. For New York-based brands that want to work with a local manufacturer in person, Giovanni Lashes is the primary option.
- Address: 145 Elmira Loop, Brooklyn, NY 11239
- Services: OEM manufacturing, private label packaging, wholesale bulk supply
- Product range: Bulk mink lashes, 3D lashes, DIY cluster lashes
- Best for: NYC-area brands wanting domestic OEM with in-person access
6. RY Lashes — China (OEM for US Market)
RY Lashes is a Chinese manufacturer based in Pingdu specializing in OEM and private label for the US and international market. Their certifications include FDA, ROHS, MSDS, and SGS standards, making them a credible option for US brands that need certified product documentation. They cover strip lashes, cluster extensions, magnetic lashes, and lash lift kits, with custom logo and packaging services and a low MOQ private label program.
- Location: Pingdu, China
- Phone/WhatsApp: +86 185 6398 9113
- Email: [email protected]
- Website: rylashes.com
- Instagram: @rylashes.official
- Facebook: facebook.com/Rylashes.official
- Certifications: FDA, ROHS, MSDS, SGS
- Best for: US brands needing certified OEM for strip and cluster lashes at scale
7. Lash God — Toronto (Ships to US)
Lash God is one of North America’s most recognized wholesale lash brands, based in Toronto with a full private label program available to US buyers. Their private label services cover custom tray branding and packaging, and their two Toronto locations serve as showrooms for US brands that want to see products in person before committing to a private label run.
- Website: lashgod.ca/pages/lash-god-wholesale
- Phone: 647-986-0240
- Instagram: @lashgodraq
- Ships: To all US states
- Best for: North American brands wanting private label from an established brand name supplier
8. Borboleta — Ships to US
Borboleta is a premium US-based professional lash brand with a strong educator following. Known for their clean, professional brand positioning and high-quality product range, they offer wholesale and branding programs for established lash professionals who want to align their brand with Borboleta’s educator-backed reputation.
- Website: borboleta.com
- Known for: Educator-grade quality, clean brand positioning
- Best for: Established lash educators and high-end salon brands
9. Sugarlash Pro — Ships to US
Sugarlash Pro is a Calgary-based lash brand with a strong education and community focus that ships to US buyers. Their combination of lash certification training and wholesale supply makes them a strong partner for US lash educators who want to align product supply with education programming under a single brand relationship.
- Website: sugarlashpro.com
- Ships: To all US states
- Best for: Lash educators wanting supply and education support from one brand
10. LashBox LA — Torrance, California
LashBox LA is a Southern California-based professional lash brand known for their mega volume products and active educator community. Their wholesale program includes access to their Lash Club and brand collaboration opportunities for US lash professionals who want to leverage the LashBox LA brand identity alongside their own business development.
- Location: Torrance, California
- Website: lashboxla.com
- Wholesale apply: wholesale.lashboxla.com/apply
- Instagram: @lashboxla
- Best for: LA-area and national brands wanting access to the LashBox community
How to Choose the Right Private Label Lash Supplier
MOQ vs Capital Risk
The single biggest decision when choosing a private label supplier is minimum order quantity. High MOQs mean committing significant capital before you know how your product will sell. For most brands launching or early in their growth, the ability to start at 100 units per design, test the market, and scale from there is far more valuable than a marginally lower per-unit price at 500 or 1,000 unit minimums. Our guide on MOQ for lash businesses covers how to think about this as your volume grows.
Fiber Quality
Your private label product is your brand. If the fiber quality is inconsistent, your clients will notice and your brand reputation suffers. Premium Korean PBT fiber is the standard for professional lash extensions. Always confirm fiber sourcing and test samples extensively before committing to a private label production run. See our comparison of China vs Vietnam lash manufacturing and Korea vs Vietnam lash manufacturing for context on how fiber origin affects finished product quality.
Packaging and Brand Development
Private label is only as strong as the packaging. Custom tray design, logo placement, packaging material and color, and insert cards all contribute to how your brand reads at point of sale. Ask for packaging samples alongside product samples before approving a private label run.
Lead Time and Shipping
Private label production takes longer than standard wholesale. Plan for 15 to 30 days of production time depending on the supplier and order size, plus shipping time. For US-based brands, factory-direct from Vietnam adds 3 to 5 business days express shipping on top of production, which is often faster than domestic US manufacturers who have longer production queues. Our full guide on how to start a private label lash business covers the timeline and process in detail.
Frequently Asked Questions
What is the minimum order for private label lash extensions in the US?
It varies widely by supplier. Babe Eyelash offers private label from 100 units per design, which is the lowest MOQ available from a factory-direct manufacturer shipping to the US. Domestic US manufacturers and larger Chinese factories typically require 500 to 1,000 units per design to start a private label run.
How long does private label lash production take?
Production typically takes 15 to 25 days depending on order size and complexity. After production, express shipping from Vietnam to the US adds 3 to 5 business days. Plan for a total lead time of 3 to 4 weeks from order confirmation to delivery for most private label orders.
Do I need to pay import duty on private label lashes from Vietnam?
Orders under $800 USD enter the US duty-free under the de minimis threshold. For larger private label orders above this value, import duty on lash extension products is typically low. Consult a customs broker if you are importing at high volume regularly to confirm your specific duty position.
What is the difference between private label and white label lashes?
White label means you apply your branding to a standard product that the manufacturer sells to multiple brands. Private label means the product is manufactured specifically to your specifications, with custom design elements. Both are available at Babe Eyelash depending on your brand development stage and budget.
Can I get samples before committing to a private label order?
Yes, and you should. Never commit to a private label production run without testing product samples first. At Babe Eyelash, sample trays ship to the US in 3 to 5 business days via express courier so you can test quality before approving your private label run. Request samples through our private label page.