Custom lash packaging used to be out of reach for small lash businesses. High minimum orders, expensive design fees, and long lead times made it a big-brand exclusive. In 2026, that has changed. Vietnam factories now offer custom lash packaging from 100 units with in-house design support and express international shipping.
This guide covers the full process for small lash businesses: what custom packaging costs, what the minimum order requirements are, and how to get from a blank brief to branded boxes at your door.
Why Small Lash Businesses Invest in Custom Packaging
Custom packaging does three things for a small lash business that generic packaging cannot:
- Brand recognition: Clients who see your logo on the tray they take home become walking referrals. Clients who see a generic tray remember the lashes, not your business.
- Perceived value: Branded packaging justifies higher retail pricing and makes your products feel premium, even when the underlying product is identical to a generic tray.
- Retail capability: Custom packaging is required if you want to sell lashes at retail, in salons, or through online stores. Unbranded trays look unprofessional next to established brands on a retail shelf or in an Instagram product photo.
Types of Custom Lash Packaging Available to Small Businesses
Tray Insert / Wallpaper (Lowest MOQ, Easiest Entry Point)
A printed insert that sits inside the existing lash tray, showing your logo, brand colors, and any text. This is the lowest-cost, lowest-MOQ entry into custom branding and the right starting point for most small businesses.
- MOQ: 100 units per design
- Cost: approximately $0.30-$0.80 per unit
- Lead time addition: minimal — print run is fast
Custom Outer Box
A printed box that holds the lash tray. Available in magnetic closure, drawer style, or simple sleeve designs. This is the packaging option that most significantly elevates perceived product value.
- MOQ: 100-200 units per design
- Cost: approximately $1.00-$3.50 per box depending on style and finish
- Lead time: 10-15 business days production
Insert Card
A card placed inside the box with your brand story, lash care instructions, social media handles, or a QR code. Low cost, high brand impact.
- MOQ: 100 units
- Cost: approximately $0.15-$0.50 per card
Full Branded Kit
Tray insert, outer box, insert card, and tissue or branded bag — all designed to match and assembled at the factory before shipping. The complete package for a retail-ready product launch.
- MOQ: 100 units per design
- Cost: approximately $2.50-$6.00 per complete kit depending on components
What Does Custom Lash Packaging Cost for Small Businesses?
| Package Type | MOQ | Cost Per Unit | 100-Unit Total |
|---|---|---|---|
| Tray insert only | 100 | $0.30-$0.80 | $30-$80 |
| Custom magnetic box | 100 | $1.50-$3.50 | $150-$350 |
| Drawer style box | 100 | $1.80-$4.00 | $180-$400 |
| Insert card | 100 | $0.15-$0.50 | $15-$50 |
| Full branded kit (tray + box + card) | 100 | $2.50-$6.00 | $250-$600 |
One-time setup costs (first order only):
- Packaging design / mockup: Included at BabeEyelash
- Print plate or setup fee: $0-$150 depending on factory and box type
- Logo vector conversion (if you only have JPEG): $50-$150 via a freelance designer
The Custom Packaging Process for Small Businesses
Step 1: Prepare Your Brand Assets
You need:
- Your logo in vector format (AI, EPS, SVG, or PDF). If you only have a PNG, get it converted to vector by a graphic designer before contacting the factory.
- Your brand color codes (Hex, Pantone, or CMYK)
- Any text for the packaging: tagline, website URL, Instagram handle, care instructions
- A packaging style reference or mood board (optional but helpful)
Step 2: Contact the Factory and Request a Quote
Send your brand brief to the factory with the packaging type you want, your estimated quantity, and your shipping destination. A responsive factory sends you a quote and mockup timeline within 24-48 hours.
Step 3: Review the Digital Mockup
The factory’s design team produces a 3D digital mockup of your packaging. Review it carefully: logo placement, color accuracy, text rendering, and proportions. Request changes until you are fully satisfied. Do not approve a mockup that has any detail wrong — fixing it after production means a full reprint.
Step 4: Approve and Confirm
Once you approve the mockup in writing, confirm your quantity and pay the production deposit. Production begins immediately after confirmation.
Step 5: Production, QC, and Shipping
Production takes 10-15 business days. The factory sends photos of your finished packaging before dispatch. Express shipping from Vietnam to the US, UK, and EU takes 3-5 business days.
Total Timeline for Small Business First Order
| Stage | Time |
|---|---|
| Quote and brief review | 1-2 days |
| Mockup design and revisions | 3-7 days |
| Production (packaging + trays) | 10-15 business days |
| Express shipping to US/UK/EU | 3-5 business days |
| Total | 17-29 days |
Tips for Small Businesses Ordering Custom Packaging for the First Time
- Start with tray inserts before full box production: A branded tray insert at 100 units is a $30-$80 investment. It lets you get your logo on your product immediately while you finalise your full box design.
- Order packaging and lash trays together: Combining your packaging order with your lash tray order reduces per-shipment freight costs and ensures everything arrives together.
- Get your vector logo done before you reach out: The most common delay in first-time packaging orders is waiting for clients to get their logo converted to vector format. Have it ready before you contact the factory.
- Plan your reorder before you run out: Custom packaging has a 15-25 day production and shipping window. Set a reorder trigger at 30% of stock remaining so you never run out.
BabeEyelash: Custom Lash Packaging for Small Businesses from 100 Units
BabeEyelash offers custom lash packaging designed specifically for small business budgets and timelines. We work with new brands placing their first 100-unit run and with established brands running regular production cycles.
- MOQ from 100 units per design
- In-house design team: mockup included, no agency fees
- Packaging and lash trays produced together for one combined shipment
- Shipping support on qualifying orders
- Express delivery to US, UK, and EU in 3-5 business days
- Reorder at any time with saved approved files — no redesign fees
Request a custom packaging quote from BabeEyelash — we respond within 24 hours with a full breakdown.
Frequently Asked Questions
What is the minimum order for custom lash packaging?
At BabeEyelash, the minimum order for custom branded packaging is 100 units per design. This covers tray inserts, outer boxes, and insert cards. Full branded kits are also available from 100 units.
Do I need to hire a graphic designer to get custom packaging?
Not if your factory includes design support. BabeEyelash’s in-house design team creates your packaging layout from your logo and brand brief. You need to supply a vector logo file; we handle the rest.
Can I order custom packaging without ordering lash trays?
Yes, though most clients order both together. Ordering packaging and lashes in a combined shipment is more cost-efficient than two separate deliveries.
How do reorders work once I have approved packaging?
Your approved print files are saved in our system. Reorders use the same files with no additional design or setup fee. Reorder production takes 10-15 business days plus 3-5 days express shipping.
